Customerit™ Customer Program

A 12 week program designed for businesses who want to develop a deeper understanding of their customers to uncover the real opportunities for growth. This program ensures communications and channels are engaging the right customers and delivering revenue.

Deliverables include

A customer playbook detailing how to build value with your customers
A clear summary of customer segments and buying personas to share across the business
A detailed customer journey map that shows you how to build value with your most influential customers

Clear communication plan for each segment including key messages and channel selection to action through the business
A plan to attract new value customer opportunities for the future
A scorecard to measure what matters around building customer value

Our Process:

1-2 full day discovery sessions with the leadership team

Deep dive into existing customer data to focus on segments, recency, frequency and value

Review last 3 years of sales revenue

Map the buyer’s journeys, identifying pain points and moments that matter to improve the customer experience

Cross reference sales processes with customer buying processes
to identify gaps and opportunities

Understand the services currently offered to customers versus what they actually need

Review and update current marketing channels and communications to drive performance

INCREASED SALES BY 50%

‘By having a clear growth strategy, we were able to articulate our value proposition and pull in far bigger clients than we had thought possible. We have experienced 50% growth in sales this year and I can only put it down to two things – having a great team, and the Customerit Growth Program.’ – Russell Woodbury, Armoury Group