Customerit™ Positioning Program

A 12 week program for businesses looking to refine or carve out a distinctive space in their market that will enable them to reach specific growth goals. This program ensures your position, brand and message resonates with customers.

Deliverables include

Positioning playbook documented and communicated business-wide for maximum success
Clear vision mission, values and brand narrative developed in conjunction with your team

Comprehensive overhaul of existing channel activity and to reflect revised market position
Updated key messages and message hierarchies to reach your audiences

Our Process:

1-2 full day discovery sessions with the leadership team

Detailed review of operating market, competitive status with opportunities and threats

Analyse customer feedback to explore strengths, weakness and improvements across the customer experience

Detailed financial analysis to understand the data points and drivers of success in the business

Alignment of market information to business strategy, ensuring capabilities are understood and growth targets validated

Develop potential positioning territories, backed by evidence to support a chosen route

Internal and external launch program developed to embed position across the business and operating market

INCREASED SALES BY 50%

‘By having a clear growth strategy, we were able to articulate our value proposition and pull in far bigger clients than we had thought possible. We have experienced 50% growth in sales this year and I can only put it down to two things – having a great team, and the Customerit Growth Program.’ – Russell Woodbury, Armoury Group