Customerit™ Product Program

A 12 week program for businesses who want to have a solid structure to their product development planning that secures revenue and alignment to customer needs. It puts customer at the heart of product development.

Deliverables include

Documented product playbook with clear category focus and alignment to position and customer needs
A new product development process, rolled out and embedded into the organisation
Detailed brief to support the development of new key product messages to speak to customer needs

Communications plan to support new and existing products to address customer needs
A clear go to market plan for launching products including channel plan, asset and content requirements and KPI planning

Our Process:

1-2 full day discovery sessions with the leadership team

Deep dive into the current Market, product competition – extracting opportunities and threats

Detailed financial analysis of all products and lifecycle analysis

Analysis of customer feedback and problem-solving needs from customers

Work through the current new product development process or build a process fit for the business

Analysis of the portfolio to identify current product strategies in place

Thorough exploration of product marketing and product launch activities

INCREASED SALES BY 50%

‘By having a clear growth strategy, we were able to articulate our value proposition and pull in far bigger clients than we had thought possible. We have experienced 50% growth in sales this year and I can only put it down to two things – having a great team, and the Customerit Growth Program.’ – Russell Woodbury, Armoury Group